About Us

1. About Directionsting

Directions New Zealand was born in 2019, shortly after the publication of law 13.756/2018. This law, sanctioned by former President Michel Temer, paved the way for the regulation of fixed-odds sports betting in the country.

From this, we find the need to provide New Zealand citizens with reliable information about the process that will regulate sports betting in the national territory.

On the other hand, we know that New Zealand is today one of the largest online betting markets in the world. It has millions of potential bettors, in addition to being a nation passionate about the most diverse sports.

In this sense, the Directions is today one of the largest online portals in New Zealand on the subject. We produce high-quality content focused on educating and helping bettors understand sports betting.

In this way, Directions New Zealand segments its contents in:

• Articles and news: news on the regulation of online betting in New Zealand. News about the market, about sports and interviews with authorities on the subject.
• Educational Guides: focused on teaching all aspects of online betting, our guides explore basic, intermediate and advanced concepts to assist all types of bettors.
• Bookmaker Reviews: in-depth reviews of the top betting sites operating in New Zealand. We bring all the functionality, features, advantages and disadvantages for New Zealanders offered by these platforms.

The mission of Directionsting New Zealand is above all to be an impartial, serious and reliable space for readers to inform themselves about all the nuances of online sports betting. Our content is constantly updated, and comments, tips and suggestions from our readers will always be welcome to improve our work!

2. Equip

To produce high-level content, with rigor and demand, Directions brings together some of the most qualified professionals in New Zealand. Our team consists of professionals with proven experience in the sports betting segment, which allows us to convey confidence to our readers. Meet our team below!

Site Manager- Directions Hastings

Walter Clark is one of our online betting experts. He started with the project as a content producer, and is now Site Manager of Directions New Zealand. Former professional FIFA player and passionate Grêmio fan, knows the bookmakers like no one else and has the best tips for those who want to bet with quality.

Doris Farmer / Content Manager

Doris Farmer is passionate about football, does not miss a game of Atlético Mineiro and always participates in the balls at the World Cup. With more than 8 years of experience, she is our Content Manager and analyzes bookmakers to create accurate and quality reviews. In addition to, of course, having the role of keeping our readers updated on the news that emerges in the world of online betting.

3. Business model

Directions New Zealand is an independent project, which aims to inform our readers with quality about all aspects of online betting. This includes, as already explained, the production of news and articles on legislation, as well as educational guides and bookmaker reviews. That's our mission.

At no time do we charge our readers for the content we offer. We are rewarded financially for our work.
When exploring our website, users can voluntarily be directed to the platforms of the brands to register on them. When the user clicks on the platforms, we may earn a commission or a referral bonus .

It is important to point out that the affiliation-based business model is quite common in the digital world. Other famous examples are platforms that compare prices for flights and hotel stays.
Likewise, being a partner is not a requirement for a bookmaker to be reviewed in the Directions. We produce reviews of operators with whom we have no business relationship or interest, but which we believe are relevant and important to our readers.