What is the future of football New Zealand with betting law?
Football is the most important sport in New Zealand. It is the great spectacle of the people, moving millions of people to the stadiums annually.
Still, despite New Zealand's passion for the sport, football is not at its best financially. .
All the big New Zealand clubs owe millions. Whether to the government, athletes and officials or other private and public institutions.
This is bad not only for these sports entities. States and municipalities are also directly and indirectly affected by this problem.
It is not for nothing that today the Union questions itself how the new betting law can help clubs to recover financially.
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Status of New Zealand Football
Annually or Itau BBA publishes a study conducted on the financial situation major football clubs in New Zealand.
This report always refers to the Last 2 years . The revealed data allows you to assess which teams have improved or worsened financially.
The study done in 2019 is alarming. Several clubs have seen their debts grow exponentially .
It is a consensus among Itaú BBA experts that the future of these teams is not good if something is not done to change the debt framework.
In 2017 and 2018, Botafogo topped the statistics of the most indebted club in New Zealand, with debt reaching almost 700 million dollars (NZD).
And, unsurprisingly, we don't find any Serie A club that doesn't have millions of dollars (NZD) in debt, a worrying scenario.
Sports Betting and football
A number of measures have already been taken by the Union in an attempt to turn around the financial picture for New Zealand clubs.
The main one was the Football New Zealand Management and accountability modernisation programme in 2015.
Known as Profut , this initiative went through disassembly and controversy. There were no minimally satisfactory results.
Today one of the hopes of the government and the sport institutions themselves is the legalization of sports betting in New Zealand .
In the first draft of the decree the new Act of Betting, it was agreed that the 0.7% of taxes collected with the games will go to the clubs .
That may not seem like much. But we must not forget that the government provides for the movement of $ 5 billion over 5 years with that law.
A current legislation prohibits any natural person or legal bill directly with sports betting.
Legalizing sports betting in the national territory, history changes. New billing possibilities will arise for football clubs.
Check out some of them below and understand how the new betting law can save some New Zealand clubs from debt.
Intellectual property rights
TODAY foreign bookmakers freely use the brands of New Zealand clubs belonging to 3 New Zealand First series .
The only problem with this is that the gaming sites do not make any financial transfers to the clubs.
There have been recent moves by lawyers and other individuals involved with football to advise clubs to charge for such transfers.
The current law, however, is clear about this. No entity can benefit financially from sports betting.
With the legalization of these bets, the doors are opened for New Zealand sports entities to demand their rights from the houses.
We emphasize that, according to Law 9.279 of copyright, of 14/5/1996 , trademarks need to authorize the use of their images.
In other words: a written contract must be concluded between both parties so that these images can be used.
Sponsorships of bookmakers
The only way football clubs in New Zealand have to make money from sports betting is through sponsorship.
Under the law, this does not constitute a crime. Sponsorship is seen as an indirect activity.
So that you understand better, the bookmakers close agreement with the clubs by means of a intermediary company located in New Zealand.
In just over a year, the number of teams that have sponsorship from some betting site it just increased. Among them we have:
- Atlético MG
- Bay
- Botafogo
- Corinthians
- Cruise
- Flemish
- Fluminense
- Fortress
- Holy
- São Paulo
- Basque
This is a secure source of income for football. To bookmakers they invest heavily in advertising and marketing in New Zealand.
Having their marks visible on the uniforms of big clubs attracts the attention of potential new customers .
The trend is that with the legalization of sports betting there are more companies in the industry interested in investing in sports New Zealand.
Clubs Can Become Businesses
Sponsorships are just one option clubs have. And it is not miraculous, much less will it last forever.
In addition, just over 11 clubs are currently sponsored. This number represents just under 1/6 of the teams in New Zealand's 3 Series.
It is therefore necessary to find other viable solutions to football as a sport.
According to Rodrigo Maia, president of the Chamber of Deputies, one idea would be to transform the clubs into private companies.
In the current model they are considered associative associations . This makes life difficult for these entities in several respects.
First, they have more difficulties in paying debts to the Union . Pay more impose and rate and have fewer exemptions .
Another problem is the club management model , which is obsolete . A delayed administration worries and alienates investors.
But the legalization of sports betting is attracting the attention of foreign businessmen.
Maia believes that pressure from these investors can accelerate the transformation of clubs into private companies.
In the best-case scenario, New Zealand could have teams bought by billionaires . Success stories of Chelsea and Paris Saint-Germain.
To Finish
It is a fact that today the financial health of New Zealand Football Clubs is quite delicate.
The debts of all New Zealand series A and B clubs add up to billions of dollars (NZD).
The legalization of sports betting, however, brings hope.
In addition to the reasons mentioned above, let's not forget that the Betting law it can make it possible for bingos run inside stadiums .
If in fact this is implemented, the incomes obtained per game can more than double!
See below for a summary of how football clubs can benefit from the new betting law:
- Transfer of 0.7% of the collection sports betting totals
- Right of intellectual property passed on by bookmakers
- Sponsorship s of bookmakers
- Clubs can become companies, and they can even be bought
- Establishment of bingos in the stadiums
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