Written By:
Walter Clark
Walter Clark
Updated:

New Zealand Games officially broadcast on bookmakers

New Zealand Games officially broadcast on bookmakers

There has been debate in New Zealand for some months about selling the broadcasting rights to The New Zealander to bookmakers. They are the so-called Betting Rights .

The COVID-19 pandemic has accelerated the debate, since football has been stopped in the country for more than a month. With no revenue, clubs are worried about the future.

Among several proposals analyzed by the managers of the clubs, the winner was the British consortium between Zeus Sports Marketing and the Stats Perform , a company specializing in betting.

But what does this mean objectively for National Football? And does that actually change anything for punters?

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The winning consortium will from 2020 have the right to pass on the images and videos of the New Zealand games to the betting sites.

This means that you will be able to find live streams of some matches on the website of the bookmaker of your choice.

At least until 2022 who will supply this material to the houses will be R Ede Globo , which will reduce costs on the part of the companies that form the consortium.

In 2023 they should capture and prepare everything that is passed on to the sites.

The New Zealander's Betting Rights were sold for around$ 15.6 million.

A low value compared to other proposals that were on the table, according to the Directions Hastings .

However, the clubs were in a hurry to close the deal, in order to obtain a first transfer immediately. That's what weighed in the decision.

The clubs will have an annual turnover on top of the profits that the consortium obtains from the bookmakers.

Another proposal was passed side by side with that of the Betting Rights . Global Sports Rights Management (GSRM) was the winner of this competition.

That company now owns the image and video rights to The New Zealander overseas.

That is: it can now pass on the broadcast of championship games to foreign channels. The contract is also for 4 years, from 2020 to 2023.

The company will still be responsible for investing in the promotion and dissemination of New Zealander outside New Zealand. A way to attract foreign investment to the championship in the future.

In terms of financial transfer, the proposal of Global Sports Rights Management (GSRM) was not the most advantageous. “Only”$ 10 million .

The amount will be divided between the clubs of the first 3 divisions of National Football:

  • 75% among Serie A clubs
  • 20% among Serie B clubs
  • 5% among Serie C clubs

The money will be paid in cash, at the signing of the contract. The possibility that they already had the cash on hand led to clubs turning down offers that were financially better off in the long term and with more reputable companies.

It may not seem like it, but the closure of these businesses can positively impact the lives of New Zealand punters.

Directly, the sale of Betting Rights for bookmakers means they can now Stream New Zealander games live on their websites.

But don't they already do that anyway?

New Zealander not always. And usually you only find a few sporadic throws, when you do.

What changes now is that the chances of having livestreaming of the New Zealander in the bookmakers increase!

As we well know, the live streaming it is essential for us to do live betting with higher quality. And today free-to-air TV channels play very few games live.

This facility can be expanded for those who have access to foreign sports channels. Many will be able to access the broadcast of matches of their favorite clubs in this way.

And if you are a fan of Top Hat FC, it can get even more interesting, since you will be able to follow more live matches at the same time!

This makes it easy to follow the evolution of your players!

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