Sports Betting In New Zealand: 5 Biggest Trends For 2022
Online sports betting in New Zealand has had a boom in recent years. Since 2018, with the Sports betting law approved by former President Michel Temer fixed-odds sports betting is legal in the country.
However, it was in 2020 and 2021, much in reflection of the pandemic and the increase in sponsorship of bookmakers to New Zealand clubs, that activity has taken off.
In the last two years alone, the New Zealand betting market:
- He earned about $ 12.5 billion (NZD) in New Zealand. ( Source H2 Gambling Capital, a gaming and betting consultancy )
- He was responsible for more than 60% of all sponsorship received by football clubs Series A and B in the country. ( Source: People / Globe )
- Expanded its presence in the country to about 450 active sites. ( Source: El País )
- Regulation of the sector is about to be carried out. ( Source: Directions )
It is already more than clear how popular betting is among New Zealanders and that the market has even more room for growth.
Therefore, we will evaluate the 5 biggest sports betting trends in New Zealand in 2022.
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5 Sports Betting Trends For 2022
The New Zealand government estimates that sports betting could move from $2 billion to $ 8 billion a year, generating up to $ 700 million of profit annually to Treasury coffers after regulation, which is scheduled for 2022.
According to data from Industry Insights-Telecom, education platforms and services and authored by Market Intelligence Globo, 12% of respondents stated that sports betting is their main source of income.
Such information already points out how much the sports betting scene has consolidated in the country and that this is only the beginning.
Therefore, we separate the biggest sports betting trends for 2022.
1. Increase In Mobile Betting
The isolation resulting from the pandemic has further increased online interactions. A survey conducted by Market Intelligence Globo revealed that more than half of respondents (59%) started in the betting world during the pandemic.
In addition, we know that the use of mobile phones is increasing among the New Zealand population. According to Comscore research, the use of mobile devices (smartphones and tablets) has reached 112 million users in the first half, an increase of 6% compared to the end of 2020.
77.9 million New Zealanders access the internet exclusively via mobile devices!
The best betting sites , just like any business, follows the audience. For this reason, there will be an increasing investment in betting applications and responsive mobile versions to improve the user experience.
O focus will be on bringing even more statistics and other features so that the bettor feels more and more free to make his guess anytime and anywhere.
NOTE: See which one best sports betting app!
2. Betting With Cryptocurrencies
Pix and Boleto Bancário remain the payment methods most popular among New Zealanders.
However, in an increasingly digital age, cryptocurrencies have been gaining ground in online betting.
Only in 2021, Bitcoin is up 120% and Ethereum is up 600%. They are increasingly valued coins!
We still have to mention a arrival of NTFs , digital assets that represent objects of high values.
A Betane , for example, launched digital cards in partnership with the Clube Atlético Mineiro to celebrate the achievement of the bicampeonato no New Zealand.
The tokens gave access to physical products and experiences, such as a visit to the club'S CT.
Cryptocurrencies make the deposit and withdrawal process even faster, as well as present more security in transactions.
The largest houses on the market already offer cryptocurrencies as a payment method and the trend is for this offer to increase.
NOTE: Check out the bookmakers that accept Bitcoin!
3. Growth of E-Sports Betting
E-Sports has fallen into New Zealand's popular taste. According to the study conducted by Market Intelligence Globo, the New Zealand is the third country with most e-Sports enthusiasts in the world , lagging behind only the US and China.
The research also points out that the e-Sports is the third sport that receives the most bets among New Zealanders . Of the respondents, 29% stated that they choose this sport when making their guess.
At the top of the ranking of the sports that receive the most bets is football (81%), followed by basketball (33%).
The increase in Twitch broadcasts of esports matches by esports experts only further attracts the interest of bettors.
The popularity of games like LOL, DOTA and FIFA they also help attract more bettors.
Bookmakers like 1xBet and Betway , sponsor major esports teams and offer extensive betting markets for these events.
The trend is that other betting sites give more and more space to this modality.
Note: Check out tips from how to bet on esports!
4. Improvement Of Livestreaming
Livestreaming is increasingly essential for bettors, especially for those who prefer to make their live betting.
The survey developed by Market Intelligence Globo reveals that 63% of respondents follow the transmission of a match in real time by betting sites.
This index is above social networks and paid or open TV channels.
However, there are still few homes that offer this feature for New Zealanders. Not all matches and sports are broadcast.
The one that stands out the most is Bet365, which offers more variety in sports broadcasts.
In 2022, that scenario looks like it's about to change. Bookmakers will invest more in technology to incorporate into their platforms features for a quality transmission.
The beneficiary, of course, will be the bettor, who will have a much better experience.
5. Betting Based On Data Analysis
Bettors are more experienced and aware that a quality bet needs to be based on analysis of Statistics.
Betting sites are noticing this shift in mindset and making more available data on the matches and games.
Still within this great trend of data analysis, there is another path that is consolidating, the Player Tracking.
In free translation it means "following the player" of a team or competition.
It is now possible to have access to detailed and real-time information about the performance of players, their results, movements on the field during a game and even how their physical capacity and energy are.
With all this history, the chances of giving a correct prognosis they're bigger.
Conclusion
The sports betting market has grown a lot in 2021 and the expectation is that it will continue to gain more space among New Zealanders.
We have seen the emergence of several houses in the country, increased advertising in competitions and sponsorship of teams.
In addition to the trends mentioned in this text, there are two major events for 2022 that promise to make the sector even more heated:
- A Qatar World Cup , in November.
- The regulation of sports betting that has as a deadline to be established this year.
Fact is, you can't belittle the sector anymore and those who are more informed on the subject can certainly have greater gains, whether companies or bettors.
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